Car brands, they’re ten a penny. As most are actively trying to appeal to the mass market, don’t you think that one day all cars will just be the same?
Not at Subaru. We are proud of the fact that we are not mass market. Our cars are not for Mr and Mrs Smith with their 2.4 kids, their 10.3 mile commute and their weekend of supermarket trips, car washing, and television.
Our cars appeal to a much more interesting kind of person. You see, Subaru drivers don’t like to follow the crowd. They’re the adventurous ones, the spirited ones, they do things that others just talk about. And they do it their way. They very rarely have a map or a plan. Because they live for the now and they enjoy every single moment of it.
Have you got an independent spirit, a sense of self and purpose like we do? If yes then join us, because you are Subaru.
The new XV is for those who don’t do the everyday, every day. It allows you to drive a different road, one others only talk about. It embraces your sense of independent spirit, your individual spontaneity and above all, it inspires you to lead an even more varied and interesting life. XV is a ‘crossover’ that actually crosses over because of who you are – Subaru.
Live smart, look smart, drive XV. Because it’s what makes you a more interesting person. Bring your sense of self and purpose to regular commutes and school runs, secret weekend getaways and special nights out. Want to do it now and do it differently? X V is as versatile as your mindset, yet supportive as your best friend. Compact when you need for narrow urban cut throughs, but hugely broad minded inside, to take whoever and whatever you care to bring. On journeys only you can invent.
Only you will know if you’re Subaru. Because you like to live life a little larger, yet still stand by the staples of comfort, practicality and safety. It’s a way of living that learns to go with the flow, yet exerts a hint of kicking over the traces from time to time. All of which segues neatly into owning a Subaru Legacy.
It’s a rhythm that speaks to the soul and shows that while you’re with the mainstream, you can still cut your own corridor to tomorrow. Comfort, convenience and driveability come as standard. Whether it’s inter-city commute or extra-urban enjoyment, Legacy has the depth of character to match your own. If you like, it’s the perfect, seamless cadence from motorway travel to mountain bike greenaway.
So all you’ll need is an acute sense of adventure and being attuned to the environment. Beyond that, choose the intense individuality of Legacy, and you’re well on your way.
Open minded. Free thinking. Looking way beyond journey’s end. You know exactly where you’re going, planning the destination, setting the goals. Measuring yourself against yourself, not anyone else. If that’s the life you’re leaning towards, then that’s the time to discover Subaru Outback. It’s for people who travel the different route, refusing to be pigeon-holed, yet always comfortable and confident in themselves.
Go where you never thought you could. Think like you never thought you would. Subaru Outback has the freedom and flexibility to take your life to where you need. When others find limitations, you will choose no boundaries. Because you know the opportunity. It’s defining the independence in your soul.
You need to combine the ‘must do’ with the ‘want to do’. To know that you’re going down different roads, but to be certain of your destination. Country-based, certainly. But also something in the city. Forester fits in, perfectly. An all-rounder that lets you think outside of the usual, satisfy your everyday needs yet free your inner spirit for leisure. Trailers to go cross-country? Horseboxes to equestrian events? Bikes to the back of beyond? Then picnic parties at stately homes? No problem. Workaday or wild side? It’s your call. But with Forester, you know it’s going to be anything but mundane.
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Every new Subaru now comes with Subaru ETCo as standard, our class-leading, ground-breaking Aftercare programme worth over £7,000.
