What makes Subaru different?
What makes Subaru different?

At Subaru, we strive to build vehicles that are Better Where It Matters. That’s what makes us different.

Well, that’s the short answer, at least. Naturally, there’s a little more to it than that…

Subaru owners are discerning individuals. So we go the extra mile to deliver just what they’re looking for. Because what’s important to Subaru drivers is important to us. It’s why we build every Subaru with our customers in mind, always providing plenty of substance to match the style.

Like 70 years of engineering passion. An unwavering commitment to safety. And innovative technologies that really set our cars apart.

Subaru in a nutshell? We’re all about safety, capability and reliability.

Right across our range of stand-out SUVs, Crossovers, Hatchbacks and Estates, we’re dedicated to providing the best possible protection and performance – to keep you and your family safe while delivering driving confidence in all conditions.

Driving confidence. Every day, everywhere.

We have a long and proud history of automotive excellence – delivering impressive performance on and off road, all around the world.

All that experience means that, whatever the weather or road conditions, Subaru’s core technologies enable our cars to live up to our brand’s exceptional standards of delivering outstanding safety, capability and reliability at all times.

For you, that means that wherever you go and whatever model you drive, you can rely on your Subaru to give you complete confidence, ultimate enjoyment and ongoing peace of mind – year after year, mile after mile.

That’s a pretty powerful promise. And that too is what makes Subaru different: we make it our mission to manufacture vehicles that meet (and even exceed) the high standards that we set ourselves in these areas. We’re proud to be a little different. So we play to our strengths – and our customers love us for it.

Advanced safety as standard

We began performing collision tests back in the early 1960s, long before industry-wide crash testing was required. Today, all Subaru SUVs plus Levorg and Impreza have the maximum 5-star Euro NCAP safety rating.

At Subaru, we adopt a ‘no compromises’ approach to automotive design. Everything we do, we do because we believe it’s absolutely the best way to build a car.

A prime example of this is the fact that we fit advanced safety features as standard. Subaru is committed to providing optimal protection for passengers, pedestrians and other road users – it’s our ambition to eliminate traffic accident deaths involving Subaru vehicles by 2030.

For us, safety is paramount – not an optional extra. So you’ll find that our vehicles come with a range of active and passive safety systems, all fitted as standard, to provide the best possible protection for you and your family.

Built to perform

Our cars are not only built to exceed safety expectations but to also deliver outstanding performance in all conditions.

Subaru vehicles are well-known for their relentless capability – and that’s down to the expert engineering that underpins them.

For decades, we’ve built our vehicles on Subaru’s unique always-on Symmetrical All-Wheel Drive (SAWD) system. Permanent SAWD comes as standard on Forester, XV, Outback, Levorg and Impreza. Combined with a Boxer engine, it gives the driver maximum confidence and control by continuously shifting power to the wheels that have the most grip – to ensure exceptional traction and excellent road-holding, on or off-road and in any weather.

Our highly capable Forester and XV have 220mm ground clearance, to make light work of muddy slopes, winter floods, rutted tracks and other tricky terrain. Outback offers more driving height than many other estate cars, with 200mm of ground clearance. Forester and Outback also relish the task of towing a loaded trailer or caravan.

Combine the best possible protection and all-round ability with sheer staying power and renowned reliability that you know you can count on, and the overall package is pretty impressive.

Innovative. Independent. Individual.

These three words epitomise our attitude as a brand. We don’t do anything unnecessarily – and we don’t shy away from doing things differently to provide the best possible driving experience for our customers and their passengers.

Take a Subaru test drive and you’ll see what we mean. Whether you’re getting to grips with Forester, XV or Outback on potentially wet or slippery country lanes or prefer to put an Impreza or Levorg through its paces during a cruise along a dual carriageway, we’re confident you’ll be impressed (and walk away with a smile on your face).

Our network of Subaru dealerships is also a little different from what you might expect. It consists of many smaller, often family-owned businesses that sit at the heart of their local communities and are dedicated to offering outstanding customer service. Walk into any of our dealerships and see how it makes you feel – you can locate your local Subaru dealer here.

Is Subaru the automotive world’s best kept secret?

Defying convention and challenging the norm, Subaru rises to the challenge of leading where others can only follow.

Our unique approach to building cars has been recognised with a whole host of top industry awards:

  • Subaru – Best Manufacturer for Safety Features, 2020 and 2019 Driver Power Survey
  • Subaru – Technology Award: Subaru Driver Monitoring System, 2020 What Car? Awards
  • Forester – Best in Class 2019 (Small Off-Road/MPV Class), Euro NCAP 2019 safety performance test.
  • Forester – Best Small SUV of the Year 2020, 4x4 Magazine
  • XV – Crossover Estate of the Year 2019, 4x4 Magazine

Alongside these award-winning credentials, the Subaru brand also enjoys strong customer loyalty that’s legendary throughout the industry.

Why do Subaru owners choose to drive our cars? Well, they favour the Subaru brand over others for a variety of reasons – just some of which are outlined above. You can read independent Subaru customer reviews (submitted via Reevoo) on our website. However, it seems Subaru owners all have one thing in common…

Over and above all the individual experiences and recommendations, the one thing that keeps customers coming back to Subaru is the fact that they trust us to continue to build cars that are Better Where It Matters.

So, what matters to you? Is it time to discover the Subaru difference for yourself? Explore the range today and see what sets Subaru apart.

Explore the range

News & stories

November 23, 2020
Why Subaru loves winter

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November 6, 2020
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On the 31st October, due to the increasing spread of Covid-19, the Prime Minister announced a month-long lockdown in England from 5th November – 2nd December. We’d like to take …

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October 22, 2020
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Are you the sort of driver whose adrenalin kicks in when any warning light appears on the dashboard? Even if it’s simply an illuminated icon to remind you to visit …

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October 21, 2020
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At Subaru, we strive to build vehicles that are Better Where It Matters. That’s what makes us different. Well, that’s the short answer, at least. Naturally, there’s a little more …

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September 14, 2020
Guide to buying a used car

When it comes to replacing your current vehicle, buying a used car can be a great decision. Because of the rate of depreciation in the value of brand new cars, …

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September 9, 2020
The Yorkshire Vet gets to grips with Forester e-BOXER

Julian Norton, co-star of Channel 5’s The Yorkshire Vet, recently picked up his new Forester e-BOXER – so we spoke to him about his experiences so far… As a busy …

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August 14, 2020
What’s it really like to live with a Subaru?

If you’re thinking about buying a Subaru for the first time, or upgrading from an older model, you want to be sure you’re making the best possible choice of car …

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August 12, 2020
What makes a good SUV?

Start exploring the vast range of SUVs available to you and you’ll soon discover that it pays to put in a few hours of focused research about what would make …

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July 14, 2020
Top tips for getting the most out of a test drive

So you’re thinking about buying a new car? That’s a great idea: engineering and technological advances mean that new cars are typically significantly safer, more capable and more reliable than …

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July 9, 2020
Which Subaru SUV is right for you?

Subaru is renowned for the safety, capability and reliability of its range of SUVs – but which is the best choice for you? We constantly strive to build cars that …

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June 1, 2020

We’re delighted to announce that Subaru dealerships across the country have re-opened both aftersales and sales operations, following the latest Government guidance. For Subaru, safety is always paramount. A focus …

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May 26, 2020

Craig Goulding, part of Subaru’s technical team, knows a thing or two about towing a caravan. He’s been doing it for 30 years and has probably visited every caravan site …

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April 14, 2020
Subaru Awarded Best Manufacturer for Safety Features

For the second year running, Subaru has been voted Best Manufacturer for Safety Features in the 2020 Driver Power survey, the UK’s number one car ownership poll. In the overall …

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April 3, 2020
Top tips for keeping your car ready for its next adventure

With the country in the grips of the coronavirus pandemic, you’re probably not driving your Subaru as much as you’re used to. If you’re wondering what to do with your …

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April 1, 2020
Subaru & COVID-19: Supporting the UK’s Key Workers

With the situation in the UK continuing to evolve as the nation responds to the coronavirus pandemic, we’d like to assure you that Subaru UK and Subaru dealerships across the …

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March 26, 2020

The UK is gripped by the Coronavirus pandemic sweeping across Europe, but for me it’s almost business as usual. As a busy mixed practice vet, theservice my colleagues and I …

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January 26, 2020
Euro NCAP testing: why safe cars are getting even safer

Later this year, Euro NCAP is introducing even more rigorous safety tests for new vehicles to give consumers enhanced guidance about the collision safety of their cars. We explore the …

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January 10, 2020
All-New Forester e-BOXER. 4×4 Magazine’s Best Small SUV of the Year

All-new Forester e-BOXER – the first self-charging hybrid from Subaru – has awarded 4×4 Magazine’s Best Small SUV of the Year 2020, a testimony to our on-going commitment to build …

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January 8, 2020
All-new Subaru Forester e-BOXER awarded Euro NCAP’s Best in Class 2019

The all-new Subaru Forester e-BOXER – the first self-charging hybrid from Subaru – has been named Euro NCAP’s Best in Class 2019 in the Small Off-Road / MPV class. This …

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December 19, 2019

We’re delighted to announce that all-new Forester e-BOXER – the first self-charging hybrid from Subaru – has achieved the maximum 5-star rating in the 2019 European New Car Assessment Programme …

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December 4, 2019
‘Tis the season to drive safely…

It’s that time of year again; where the world and their offspring load up their motors to visit loved ones and spread festive cheer. Here are a few tips to …

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November 4, 2019
Mission: Emissions

The price of many vehicles will be going up in January 2020. Find out what the Excess Emission Premium – also known as EEP – is and how it could …

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October 30, 2019
All-New Forester e-BOXER: First Drive

As a man that’s driven practically every car we’ve ever made, we wanted to know what Subaru fanatic Paul Cowland would make of the all-new Forester e-BOXER, the first self-charging …

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May 20, 2019

Looking ahead, Subaru Corporation recently announced Subaru’s vision to eliminate traffic accident deaths involving Subaru vehicles by 2030. Already, the new Subaru Global Platform (SGP) is delivering new vehicles with …

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April 26, 2019

You’ll likely recognise Julian Norton from the hit Channel 5 series The Yorkshire Vet, now into its eighth series of heart-warming tales of veterinary life in rural Yorkshire. We chat …

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April 24, 2019

Subaru has been voted Best Manufacturer for Safety Features in the 2019 Driver Power Survey, the UK’s number one car ownership survey – beating off stiff competition from 29 other …

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February 27, 2019

This month we’ve caught back up with Julian Norton, co-star of hit Channel 5 series The Yorkshire Vet. We might have faced some wintery conditions in the UK of late, …

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February 27, 2019

Known as the world’s toughest race track, the fabled Nürburgring requires a special kind of car to truly get the most from its many twists and turns. Paul Cowland tells …

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January 14, 2019

Subaru UK are pleased to announce that K T Green have been named ‘Subaru Dealer of the Year 2018’. The family-owned dealership, based in Pool in Wharfedale, Leeds, was recognised …

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January 11, 2019

Birmingham, 11th January 2019 – Subaru UK is pleased to announce the Subaru XV has been awarded 4×4 Magazine’s ‘Crossover Estate of the Year 2019’, a testimony to Subaru’s on-going …

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