Devon County Show 2025

Subaru UK is proud to announce its sponsorship of the prestigious Showjumping Event at the Devon County Festival 2025 during the dates of May 15th to 17th at Westpoint Arena, Exeter. The Devon County Show is a celebration of countryside heritage, rural sports, and community pride.

Power, Precision, and Performance — On the Field and Off

This year, Subaru UK is not just a sponsor, we’re a part of the experience. As proud partners of the Devon County Showjumping Series, we recognise the precision, performance, and poise that make this sport such a beloved tradition. Much like our vehicles, the competitors in the show ring must balance power with grace, and stability with responsiveness, qualities found both in elite equestrian athletes and in Subaru’s cutting-edge symmetrical all-wheel drive systems.

Throughout the festival, visitors will be able to get up close and personal with a fleet of Subaru models, including the all-new Forester, the traditional Outback and the Crosstrek. Each has been crafted for life in the countryside: from hauling horse trailers across tough terrains to navigating narrow, twisting Devon lanes with ease and safety.

Subaru’s ongoing campaign, What Drives You, is a tribute to the individuals who live with passion, purpose, and perseverance, and it’s that spirit that lives in the world of showjumping.

From the early mornings spent mucking out stables to the adrenaline-fueled moments inside the ring, showjumpers are driven by more than ambition, they’re powered by love for their animals, pride in their sport, and an unshakable connection to the land. These are the same values that drive Subaru drivers every day, from farmers and equine professionals to rural families and adventurers.

At the Devon County Show, our sponsorship of the showjumping ring is more than a brand placement, it’s a celebration of the shared values between Subaru and the equestrian community: resilience, trust, determination, and the relentless pursuit of excellence.

Devon isn't just a county, it’s a lifestyle. With its deep valleys, moorland trails, and coastal climbs, Devon demands vehicles that can match the terrain’s unpredictability while providing comfort, capability, and class. Subaru vehicles have long been a trusted companion for those living in and loving the countryside, and there's no better place to experience this than the Devon County Festival.

For the farmers, equestrians, and rural families attending this year, Subaru offers the kind of intelligent engineering that speaks their language:

At the Subaru stand, festival-goers can explore the latest models, chat with brand experts, and even book test drives from the showground itself.

Join us from May 15th to 17th at Westpoint, Exeter at Stand 62 located at the Top of Road 8 near the White Gate.

Discover why Subaru is the natural choice for Devon.