Forging New Paths: Subaru UK and Keswick Mountain Festival Partner to Champion the Spirit of Adventure
In the Lake District, where nature invites you to roam free, Subaru UK and the Keswick Mountain Festival (KMF) are joining forces to inspire and enable unforgettable outdoor experiences—celebrating resilience, community, and the relentless human drive to explore.
Held from 16th to 18th May, the Keswick Mountain Festival welcomes 15,000 outdoor enthusiasts to a three-day celebration of sport, music, and the outdoors. Since 2007, it has been a cornerstone event for those seeking not just activity but connection—with nature, with others, and with themselves.
This year, that mission gains a powerful partner in Subaru UK, a brand that understands exactly what it takes to go further, safely and with confidence.
Built for the Terrain and the people who conquer it
Subaru vehicles are known for their unique blend of rugged capability and everyday practicality. Featuring the brand’s signature Symmetrical All-Wheel Drive, Subaru models are built to ensure optimal traction and control across various terrains and conditions. This mirrors the human body's sense of movement which maintains balance and stability during diverse physical activities, from trail running to navigating uneven surfaces.
Whether it’s muddy tracks, steep ascents, or slick lakeside routes, Subaru’s high ground clearance, durable construction, and responsive handling ensure that adventure doesn’t stop where the pavement ends. Coupled with advanced safety systems like EyeSight Driver Assist Technology, Subaru offers the peace of mind that adventurous families and individuals need—mirroring KMF’s own dedication to providing a safe and inclusive environment for everyone, regardless of fitness level or experience.
Shared Values: Safe. Tough. Fun
The partnership between Subaru and KMF is grounded in shared values. KMF promotes a culture where every participant, from the elite triathlete to the casual hiker, can enjoy challenging activities in a safe and fun atmosphere. Subaru champions this same ethos. Its vehicles don’t just endure the outdoors—they enhance the experience. By closing the gap that tough terrain can create, Subaru vehicles empower people to access the outdoors with confidence.
This alignment comes to life at the festival through Subaru’s active involvement in their own sponsored event named the Subaru Open 5 Adventure Race, including cycling, trail running and navigation. By sponsoring this event and creating opportunities such as free ticket giveaways, exclusive Subaru-branded merch for participants, and immersive photo opportunities, the brand is placing itself at the centre of the action, not on the sidelines.
A member of our team will be among the race participants, underlining that Subaru is a brand driven not just by engineering but by real people who share in the adventure. Look out for Kevin!
Together, KMF and Subaru UK are driving a shared mission - to make the mountains, lakes, and trails not just a playground for the elite, but a place where families, communities, and everyday adventurers can gather, thrive, and grow.
Exploring the question: What Drives You?
Subaru’s presence at KMF is more than mutual brand values, it’s personal. The brand is using the festival to explore a simple but profound question: “What drives you?” For some, it’s the thrill of competition. For others, it’s reconnecting with nature, or inspiring their children to embrace the outdoors.
Whatever the answer, Subaru’s vehicles are built to support those journeys. With spacious interiors for families, versatile cargo solutions for gear, and the resilience to go wherever the road or trail leads.
We can’t wait to see you there.
Location: Crow Park, Keswick, CA12 5DJ