Subaru UK recently brought together retailers from across the network for our annual Retailer Update and Awards. A key moment in the calendar to reflect on the year just gone, share our plans for the year ahead, and celebrate the people and partners who continue to go above and beyond for Subaru customers.

This year, we chose to take a slightly different approach to our business update by creating a bespoke film that showcased key messages for Q1, behind-the-scenes moments from our head office team and personal stories from some of our retailers. This film was premiered at the Everyman Cinema, creating a more relaxed way of connecting with the network.

Celebrations then continued into the evening at the awards ceremony held at the 21 stories restaurant, where we were delighted to present the 2025 Retailer of the Year award to Dales Subaru.

In addition, we were proud to recognise our regional Retailers of the Year, who have demonstrated consistent excellence within their respective regions:

Retailer of the Year – Region 1 2025: Dales Subaru

Retailer of the Year – Region 2 2025: Keith Price Garages

Retailer of the Year – Region 3 2025: Culverwells

All Other 2025 Award Winners:

Finance Retailer of the Year: S & S Services

Excellence in Customer Service: K T Green

Sales Person of the Year: Russell Jones – Keith Price Garages

Sales Retailer of the Year: S & S Services

Retailer Community Award: Jeffries of Bacton

Retailer Marketing Award: Autosales of Kirriemuir

Service Technician of the Year: Harry Pigott – Crayford & Abbs

Aftersales Person of the Year: Conor Greenaway – Eastwood Motors

Aftersales Retailer of the Year: Simpsons Subaru

Rising Star Award: Jimmy Milner – Tees Valley

Newcomer of the Year: Wool and Bovington Motors