Loyal customer takes home 26th Subaru

Subaru UK is delighted to reveal that a long-standing customer, Bill Nunn, has recently taken delivery of his 26th Subaru, an all-new 6th generation Forester..

Believed to be one of the brand’s most loyal customers, Nunn acquired his first Subaru – a 1995 Legacy Estate – over 30 years ago, and has since gone on to buy a remarkable 25 more, all from Adams Group dealership, a family-run business in Aylesbury.

The achievement is a testament to Subaru’s outstanding customer loyalty. Over nearly 50 years, Subaru has built a reputation for delivering safe, fun, and tough vehicles - attributes which continue to underpin the brand to this day. Subaru was recognised for its enduring quality, reliability and service when it was named the top manufacturer in Auto Express's renowned Driver Power customer survey 2024. 

Nunn has owned a wide range of Subaru models over the years, including various Legacy and Impreza wagons, as well as a succession of Foresters, from early variants to the turbocharged XT of the 2000s and now the latest 6th Generation Forester in Field specification.

“It’s been a pleasure,” Bill says. “The cars have evolved loads over the years—more tech, more space, more capability—but they’ve stayed true to what makes a Subaru a Subaru. They’re just solid. Reliable, safe, comfortable. And fun.”

And it's not just the cars that have kept him coming back. Bill has nothing but praise for the team at Adams: “They’ve been brilliant—honest, friendly, always helpful. It feels more like dealing with old friends than a dealership.”

The folks at Adams are just as full of praise for Bill. “Delivering this 26th car to Bill was really special,” said a member of the team. “He’s more than just a customer—he’s part of the family now. We’re so proud to have supported him for three decades.”

Alex Sheward, Subaru UK & Ireland’s National Sales Manager, added, “Bill’s loyalty speaks volumes. He’s a shining example of the long-standing relationships we’ve built through quality cars and exceptional service. We’re incredibly proud to be part of his Subaru story.”

With a track record like this, we wouldn’t be surprised if Subaru number 27 isn’t too far off.