Subaru UK & Ireland recently gathered near Reading for its annual conference and awards, a night dedicated to celebrating the dedication, innovation, and excellence of Subaru's retailer network. Among the standout achievements, Aird Motors Ltd, a well-respected dealership in the Scottish Highlands, took home the prestigious Retailer of the Year 2024 award.

A Legacy of Excellence: Aird Motors Ltd

With over 35 years of service, Aird Motors has built a stellar reputation for delivering personalised, high-quality customer experiences. Winning the top award reinforces their role as a cornerstone of the Subaru dealer network, embodying the brand’s values of trust and local expertise.

Recognising Outstanding Achievements:

Beyond the overall Retailer of the Year award, the event highlighted exceptional performances across various categories:

• Fleet Dealer of the Year: Proven Motor Company
• Finance Retailer of the Year: D. M. Keith
• Excellence in Customer Service: Geoff Cox Car Sales Ltd
• Salesperson of the Year: Sam Butterworth (Dales Automotive)

A Rising Star in the Network

A particularly memorable moment came when Drive In Autocentres secured two awards, including the Rising Star Award. Their General Manager, David Kelleher, was recognised for his forward-thinking approach to customer engagement. By leading the charge on a cutting-edge digital customer experience program, Kelleher not only improved client satisfaction but also streamlined the dealership’s service process—setting a benchmark for the future of Subaru retail.

Looking Ahead

The annual awards are a reminder of the passion and dedication within Subaru’s Retailer network. As the brand continues to evolve, these dealerships play a crucial role in shaping the future of Subaru ownership across the UK & Ireland.

Lorraine Bishton, Managing Director, Subaru UK & Ireland, commented: "It was great to celebrate the achievements of our retailer network at our annual awards. Aird Motors, our Retailer of the Year, perfectly embodies the spirit of what makes our retail partners exceptional – delivering high-quality, tailored automotive experiences in their local community."

“I’m confident that Subaru’s customer-centric retailer approach matters more than ever in today's digital age. We understand that a Subaru isn't just about getting from point A to point B – it's about supporting adventures, protecting families, and delivering confidence in every journey.”

Here’s to another year of excellence in 2025!

2024 Subaru Awards Winners

●        Retailer of the Year (Overall): Aird Motors Ltd

●        Retailer of the Year Region 1: Aird Motors Ltd

●        Retailer of the Year Region 2: Keith Price Garage

●        Retailer of the Year Region 3: Jeffries of Bacton

●        Fleet Dealer of the Year: Proven Motor Company

●        Finance Retailer of the Year: D. M. Keith

●        Excellence in Customer Service: Geoff Cox Car Sales Ltd

●        Sales Person of the Year: Sam Butterworth (Dales Automotive)

●        Sales Retailer of the Year: S & S Services

●        Retailer Community Award: Autosales

●        Retailer Marketing Award: Keith Price Garage

●        Service Technician of the Year: Chris Jewell (Ashburton Motor Works)

●        Aftersales Person of the Year: Jade Mason (Drive In Autocentres)

●        Aftersales Retailer of the Year: Simpsons of Swindon

●        Rising Star Award: Dave Kelleher (Drive In Autocentres)